The first stage of the sales funnel begins with managing your reputation. Get that right and your hard work will result in more happy customers and sales.

There is no doubt that outstanding customer service is the one thing that will set your removal company apart from the rest.

Managing your online reputation is an integral part of great customer service.

Your online reviews are the first window that any potential customer has to view your company and gauge just how good your customer service is.

Not only are independent users of your services giving their opinion of your company, but you also have the opportunity to show how much you appreciate and value your customers.

So whilst your local reputation is, of course, invaluable, your digital reputation is almost certainly just as important, if not more so. But we all know that.

What you may not know is how to manage that online reputation so that you attract even more customers.

Removal Reviews have been at the cutting edge of home removal reviews since 2004, we are in daily contact with removal companies and their customers, so we know our industry inside out.

We would like to share some of our knowledge with you in the belief that best practices shared can only be a good thing for the whole removal industry.

How to Manage Online Removal Company Reviews

Love them or hate them, online reviews are a fact of life. And they can make or break your company.

Essentially it is how you respond to reviews that can ensure the potential customers’ perception of your company is a very positive one, even if you have some bad reviews.

The number one rule, whether they are good or bad reviews, is that you should respond to each and every one.

A ‘thank you for your kind review, it was a pleasure helping you move, good luck in your new home’  is all it takes to show you appreciate and care about your customers.

But vary the thank you message so that each one looks like a personal reply rather than a ‘cut & paste’ response.

When faced with a bad review use the opportunity to put your version of events out there.

But always be polite and factual when responding to any review.

‘We do understand your frustration regarding this incident and despite our very best efforts sometimes things do go wrong. However…….’

You could respond with a ‘thank you for bringing this to our attention, we take this matter very seriously and a senior member of our customer service team will be contacting you today to help resolve this situation’.

But make sure that someone does call the customer, there is nothing worse than broken promises.

Remember: How you respond can turn a negative into a positive.

Often you will find that the customer will be willing to remove or update the review in a positive light if you have taken the time to contact them and resolve the situation.

Register your removal company on one of the UK’s largest and best removal company review websites here.

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How to Manage Your Online Profile

Customers will likely contact you directly from your review profile so make sure it has your logo and full company contact details.

If you change your telephone number or email address it is easy to forget that your review profile needs updating too.

It is also worth checking whether the reviews left are actually for your company.

Often reviews are left which are meant for companies with similar-sounding names.

If that is the case, you can write to us at customerservice@mymovingreviews.com, explaining the situation, and requesting to have any reviews that are not yours removed.

Note, however, that reviews will not be removed if they are genuine, under no circumstances will bad reviews be removed that are genuine.

You need as many recent reviews as you can on your profile so be sure to encourage your customers to leave reviews for your company by emailing a link to your profile page after they have moved.

The more reviews you get, the easier it is for customers to find you.

And the more recent those reviews, the more faith your customers will put in not only the reviews but also your removal service.

And whether it is a good or bad review, learn from your customers’ feedback.

Promote the good points that are regularly highlighted in the good reviews on your website, and learn what you can improve upon from the bad reviews.

You won’t get 100% 5-star reviews, but the more you understand what customers like and dislike about your company, the easier it will be to provide the type of service that customers really want and will pay for.

Just remember that reviews are another aspect of your company that requires managing, and reviews are the best promotion your company can get, they are free advertising, so make the most of them.

A word of warning though, don’t ever post fake reviews yourself for your company or pay a marketing company to do it for you.

Most reputable websites have procedures in place that will detect fake reviews.

Your customers will spot those fake reviews too, which will immediately start alarm bells ringing in their heads and send them straight to your competitors.

Managed well, reviews are a great resource to help grow your business, ignored, they can be extremely harmful.

You may also like to read: How to Write a Review for a Removal Company. You may like to share this guide with your customers. It explains how to write a good review and each step of the process to follow to ensure that it gets published.

So, we have covered what you can do about your online reputation to help promote sales, but what else can you do to bring in more sales?

Why You Need Consistent, Quality Leads to Grow Your Business

It goes without saying that the only way you will stay in business is if you make a profit.

But how do you get a steady stream of people requesting home moving quotes without investing a huge amount of time and effort yourself, time that could be spent signing those deals and making that profit?

Quality leads from a good lead provider.

The most cost-effective way to get a steady stream of leads is through a lead provider who will do all the work of attracting those customers for you.

You can be sure then that only customers who request a quote from you have requirements that fit your business model.

Your sales team won’t then spend hours every day fielding time-wasting calls from customers requesting moves that you cannot service, or cold calling home movers with few resulting sales.

That means your sales team is then productively spending their time selling.

You may also like to read: How to Grow a Removal Company. In this guide, we share tips on how to get more leads and grow your removal company.

How to Find a Good Lead Provider

Not all lead providers are the same.

A quick Google search for the top removal company lead providers in the UK will return a long list of providers. But you will usually find www.removalreviews.co.uk at the top of that list.

That’s because we care about the quality of service we provide not only to the removal companies who are our partners, but we care about the quality of removal services given to those home movers requesting those quotes.

We care as much about our good reputation as you do yours.

Removal Reviews generate their leads by attracting home movers who are looking for the best removal companies in the UK.

We have the most extensive list of reviews for Removal Companies in the UK and are constantly updating it.

Home movers come to read the reviews of Local, National, and International removal companies and to read the in-depth and exclusive home moving advice that we offer our visitors.

We ensure that our partners are registered with company house and have a good reputation.

This helps reassure home movers about the legitimacy of the Removal Company and ensures that you will not be competing unfairly with unprofessional movers.

If you would like to find out more about our lead-providing service, whether you need local, national, or international leads, then this page will be useful.

We hope you have found the tips above useful, and if we can be of any further assistance please do not hesitate to contact us.

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